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Profiling for deviceProfiling for DevicePureSpectrum supports different devices for profiling respondents; Desktop/Laptop, Mobile, Tablet. In all cases, PureSpectrum uses internal tools to auto detect respondent's device and appends the relevant device. Therefore, there is no need to append this to the survey entry link. Device profiling can be done internally on suppliers end and only the profiles matching the device requirements of the survey can be sent in. The qualification you can expect to see returned in surveys targeting specific devices is the following: |
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Profiling for geographyProfiling for GeographyPureSpectrum supports many different geographical regions for profiling respondents; Nationally Representative, Census Region, Census Division, State, DMA, CBSA, MSA, County and Zip. In all cases, PureSpectrum uses zip codes to map all respondents to the relevant geographic region. Therefore, the only survey entry link attribute necessary for geographic qualification is zip code. ExampleSurveys with the criteria: "qualification_code": 225, (state) Would have an entry like passing a zip code in Oregon: |
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