We try to minimize the amount of time a respondent spends qualifying for a survey, asking only those questions which are necessary to match a respondent with an available survey.
Initial Questions
After answering their Gender, Birthdate, and Zip code, respondents are asked a randomized selection of qualifying questions from live surveys in our Marketplace. After answering these questions, a respondent is then matched to a survey where they will attempt to complete it.
Fusion does all the work for Supply Partners to match users with the best survey opportunities quickly and efficiently. By asking only essential qualifying questions, we minimize the time respondents spend determining eligibility, ensuring they get connected to the right surveys faster.
Initial Questions
For first-time respondents, we ask simple questions like gender, birthdate, job status, and zip code to help find a survey they can take. If more details are needed, we show a second set of questions to make sure they’re a good fit. Respondents answer up to 10 questions in total, then they are sent to a survey through the PureSpectrum Platform to try and complete it.
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Additional Survey Attempts
If a respondent fails to qualify or are termed is disqualified from their first survey attempt, they will be redirected for another to try again. If they fail to qualify on their the second attempt, they will be given have one final attempt to complete a survey, at which point chance. After the third attempt, they will be redirected back to the Supplier or Publisher Supply Partner, marked as either a complete Complete or a termTermination.
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By default, respondents are given 3 opportunities to complete a surveys. Suppliers and Publishers Supply Partners have the option to change the total number of surveys which are presented to a respondent per session. |
Quality Controls
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for New Respondents
As a final step for new respondents, after the initial Fusion security checks, respondents will also answer a set of questions upon entering the PureSpectrum Platform to ensure their quality meets our PureScore threshold.