: Appending Qualifications To The Entry Link:
Fusion supports passing respondent qualifications via the entry links. When passing in the qualifications, respondents will not be asked these questions in our platform. Passing in respondent qualifications like Gender, Age, Zip code, etc. will save time for the respondent and improves conversion.
Input Core Demographic Questions
These questions have direct inputs values that should be passed through the entry link
Age: “&212=45”
Zipcode: “&229=80027”
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Requirements:
the qualification IDs and answer IDs should be PureSpectrum IDs
The format for mapping our core demos follows this syntax: &[qualificationID]=[answerID] e.g. &216=111
the exceptions to this rule are zip and age - the value should be a string e.g. &212=32 and &229=80027
for multipunch answers, they should be comma separated e.g. &215=113,114,115
| Note |
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Since we treat income as in input value, we do not recommend passing this qualification code through the entry link |
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The format for mapping our core demos follows this syntax: &qualificationID=answerID e.g. &216=111
Below are the core demo questions that are available in all markets. Download the file here for these questions and translations in all available markets.
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qualification_id
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Question
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Answer Code
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Answer Text
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211
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Gender
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112
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Female
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211
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Gender
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111
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Male
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214
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Race
...
111
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White
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214
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Race
...
112
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Hispanic
...
214
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Race
...
113
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African American
...
214
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Race
...
114
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Asian
...
214
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Race
...
115
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American Indian
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214
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Race
...
116
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Middle Eastern
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214
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Race
...
117
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Other Ethnicity
...
215
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Employment
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114
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Full Time
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215
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Employment
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113
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Part Time
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215
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Employment
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115
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Retired
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215
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Employment
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112
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Student
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215
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Employment
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111
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Unemployed
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216
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Education
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111
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Some high school
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216
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Education
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112
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High School Graduate
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216
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Education
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113
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Some College
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216
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Education
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114
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Bachelor's degree
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216
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Education
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115
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Master's degree
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216
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Education
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116
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Doctorate degree
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217
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Relationship
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111
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Single
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217
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Relationship
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112
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Engaged
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217
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Relationship
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113
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Living with a Partner
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217
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Relationship
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114
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Married
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217
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Relationship
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115
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Divorced
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217
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Relationship
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116
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Widowed
...
218
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Children
...
116
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5+
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218
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Children
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115
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4
...
218
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Children
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114
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3
...
218
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Children
...
113
...
2
...
218
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Children
...
112
...
1
...
218
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Children
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111
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0
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219
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Device
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111
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Desktop
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219
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Device
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112
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Mobile
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219
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Device
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113
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Tablet
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223
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Regions
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1
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Northeast
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223
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Regions
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2
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Midwest
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223
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Regions
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3
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South
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223
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Regions
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4
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West
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224
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Divisions
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1
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New England
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224
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Divisions
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2
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Middle Atlantic
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224
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Divisions
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3
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East North Central
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224
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Divisions
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4
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West North Central
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224
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Divisions
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5
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South Atlantic
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224
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Divisions
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6
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East South Central
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224
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Divisions
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7
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West South Central
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224
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Divisions
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8
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Mountain
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224
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Divisions
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9
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Pacific
...
244
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Race/Ethnicity
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111
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White
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244
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Race/Ethnicity
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112
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Black or African American
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244
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Race/Ethnicity
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113
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Asian
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244
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Race/Ethnicity
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114
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Native Hawaiian or Other Pacific Islander
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244
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Race/Ethnicity
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115
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American Indian or Alaska Native
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244
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Race/Ethnicity
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116
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Other Race
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245
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Hispanic Origin
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111
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Yes
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245
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Hispanic Origin
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112
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No
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99994
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Country Language
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1
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English
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99994
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Country Language
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2
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Spanish
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99994
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Country Language
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999
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Other
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following includes all core demo questions available for each market - Supplier Mapped Advanced Targeting (SMAT) Questions