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The Fusion Match API is reserved for top performing publisher partners. To use the Fusion Match API, you will need to request an Access-Token from our Supply Team, and must qualify based on reputation and expected send.

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HEADER Parameters

Parameter

Type

Required

Description

Example

access-token

string

Yes

Token used to identify the authenticity of the user.

"access-token": "$accessToken"

REQUEST Query String Parameters

Parameter

Data Type

Required

Description

Example

respondentId

String

yes

Unique session ID

respondentId=TestSessionId

memberId

String

yes

Persistent member ID

memberId=TestMemberId

respondentLocalization

String

yes

respondent localization (reference)

en_US

profile data

String

no

The information stored in your system related to the respondent profile. See “Passing in Demographics”

211=111&212=111&229=90403

ipAddress

String

no

respondent IP address

ipAddress=187.112.108.180

userAgent

String

no

respondent user agent

userAgent=Mozilla%2F5.0%20(X11%3B%20Linux%20x86_64)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F126.0.0.0%20Safari%2F537.36

maxNumberOfSurveysReturned

Integer

no

Set the max number of surveys to return in the response, sorted by internal score (defaults to 12)

maxNumberOfSurveysReturned=10

hashed_id

String

no

Provide a hashed email ID to further deduplication efforts

hashed_id=f20f15cd0d600687ec66007f69adeb5ce4fa0d5a4335209d8ba6b5df01de379f

Code Block
GET
https://fusionapi.spectrumsurveys.com/surveys/fusionMatch?memberId=TestMemberId&respondentId=TestSessionId&respondentLocalization=en_US&211=111&212=28&215=114&maxNumberOfSurveysReturned=10&ipAddress=187.112.108.180&userAgent=Mozilla%2F5.0%20(X11%3B%20Linux%20x86_64)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F126.0.0.0%20Safari%2F537.36&hashed_id=f20f15cd0d600687ec66007f69adeb5ce4fa0d5a4335209d8ba6b5df01de379f
Host: fusionapi.spectrumsurveys.com
access-token: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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Info

We will return a value “ir” which is the PureSpectrum after targeting Incidence (Conversion) Rate. This is either a measured statistic, or based off of a buyer’s prior performance in a country.

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Basic Workflow

  1. Identify a user interested in taking a survey

  2. Hit the API endpoint with that specific user's information (their member ID, unique session ID, profile data, etc.) 

  3. The URLs returned in the API response are specific to that user, therefore you can choose to send that user to one of the options

If the respondent enters our system via any one of the entry links returned, that API response should no longer be used and a new response should be generated should that respondent want to take another survey.

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Best Practices

API Request Frequency - The expected frequency of API requests should correlate to the available respondents you have at a given time e.g. if there are 20 respondents interested in taking a survey, 20 requests (one for each respondent) should occur. Most partners average around 30 per minute. Note: our system allows a maximum of 300 requests per minute.

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ipAddress and userAgent fields - To improve the identification of respondents' Research Defender (RD) device IDs, especially for new participants who have not previously been routed into Fusion, it is recommended to pass these values for all respondents. Providing these values, we can enhance the accuracy of deduplication and perform standard Research Defender checks more effectively. Note: in order for us to make this check, both fields are required to be passed in.

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Self Service Setup

Setting up a Fusion account can be done in a matter of minutes if you have all of the required information. This section outlines what is needed to set up an account.

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