Content Comparison

gender

211

y

y

Gender

Male

111

y

y

Male

1

Female

112

y

y

Female

2

Prefer not to say

113

y

y

Prefer not to say

age

212

y

y

Age

houseHoldIncome

213

y

y

Income

race

244

White

111

y

Black or African American

112

y

Asian

113

y

Native Hawaiian or Other Pacific Islander

114

y

American Indian or Alaska Native

115

y

Other Race

116

y

hispanic origin

245

Yes

111

y

No

112

y

employments

215

y

Unemployed

111

y

y

Unemployed

1

a Student

112

y

y

a Student

2

Part-Time

113

y

y

Part-time

3

Full Time

114

y

y

Full-time

4

Retired

115

y

y

Retired

5

 Contract, Freelance or Temporary Employee

116

y

 Contract, Freelance or Temporary Employee

6

None of the above

117

y

None of the above

7

educations

216

y

y

Some high school

111

y

y

Some High School

1

High School Graduate

112

y

y

High School Diploma

2

Some College

113

y

y

Some University

3

Bachelor's Degree

114

y

y

University Degree

4

Master's Degree

115

y

Some Postgraduate

117

y

Some Postgraduate

5

Graduate/Post Graduate Degree

118

y

Post Graduate Degree

6

Doctorate Degree

116

y

Prefer not to answer

119

y

Prefer not to answer

7

relationships

217

y

Single

111

y

y

 Single

1

Engaged

112

y

Engaged

2

Living with a Partner

113

y

y

Living with a Partner

3

Married

114

y

y

Married

4

Divorced

115

y

y

Divorced

5

Widowed

116

y

y

Widowed

6

Prefer not to answer

117

y

Prefer not to answer

7

device

219

y

y

Desktop

111

y

y

Desktop

1

Mobile

112

y

y

Mobile

2

Tablet

113

y

y

Tablet

3

Location-Nationally Representative

222

y

regions

223

y

Northeast

1

y

Midwest

2

y

South

3

y

West

4

y

divisions

224

y

New England

1

y

Middle Atlantic

2

y

East North Central

3

y

West North Central

4

y

South Atlantic

5

y

East South Central

6

y

West South Central

7

y

Mountain

8

y

Pacific

9

y

states

225

y

Use spreadsheet for name and codes

y

msa

226

y

No need to map - Uses zipcodes with qual code 229

y

cbsa

227

y

No need to map - Uses zipcodes with qual code 229

y

county

228

y

No need to map - Uses zipcodes with qual code 229

y

zipcodes

229

y

Use real zipcodes

y

dma

231

Use spreadsheet for name and codes - attached below

y

child age and gender

NOTE: Legacy Child Age & Gender (Qual 218, 220, 230) will only be available through Q2 2025

232

Use spreadsheet for name and codes

y

y

provinces

233

y

Alberta

1

y

British Columbia

2

y

Manitoba

3

y

New Brunswick

4

y

Newfoundland and Labrador

5

y

Nova Scotia

7

y

Northwest Territory

6

y

Nunavut

8

y

Ontario

9

y

Prince Edward Island

10

y

Quebec

11

y

Saskatchewan

12

y

Yukon

13

y