Supplier Mapped Advanced Targeting (SMAT) Questions

PureSpectrum has a standard set of frequently used questions that should all be mapped by all supply partners. These are referred to as SMAT questions in our UI and our buyers are encouraged to use these questions when fielding surveys with the expectation that suppliers will have minimal terms on these questions when they are used.

To help suppliers map to these questions, we’ve created a file for each of our top markets.

More markets will be added to this page and we will keep suppliers updated when new files/markets are added or when there are changes to questions.

Country	Language	Localization Code	Mapping file

Country	Language	Localization Code
Australia	English	en_AU
Brazil	Portuguese	pt_BR
Canada	English	en_CA
Canada	French	fr_CA
China	Chinese (Simplified)	zh_CN
France	French	fr_FR
Germany	German	de_DE
Hong Kong	English	en_HK
Hong Kong	Traditional Chinese (Mandarin)	zh-Hant_HK
India	English	en_IN
India	Hindi	hi_IN
Ireland	English	en_IE
Italy	Italian	it_IT
Japan	Japanese	ja_JP
Malaysia	English	en_MY
Malaysia	Malay	ms_MY
Mexico	Spanish	es_MX
Netherlands	Dutch	nl_NL
New Zealand	English	en_NZ
Philippines	English	en_PH
Philippines	Tagalog	tl_PH
Portugal	Portuguese	pt_PT
Singapore	English	en_SG
South Africa	English	en_ZA
South Korea	Korean	ko_KR
Spain	Spanish	es_ES
Thailand	Thai	th_TH
United Kingdom	English	en_GB
United States	English	en_US
United States	Spanish	es_US