Overview
In the interest of reducing respondent fatigue and improving the respondent experience, you may bypass the respondent screener in PureSpectrum by passing in the respondent's qualification/condition codes in the query string parameters. You must use the PureSpectrum values for these qualification codes and condition codes.
For singlepunch questions like gender, you should pass in a single value e.g. &211=111. For questions that are multipunch, you may pass in multiple, comma separated values e.g. &1031=111,112.
Respondent Qualification Usage
In the example where you are sending a white(214|111) male(211|111) respondent, 34 years old(212|34) earning 50,000 household income(214|50000), with both a dog and a cat(1031|111,112), your entry link would be:
Profiling Info on Children
Profiling Info on Children
If you would like to pass in respondent criteria that pertains to the age and gender of their children, please follow the format &218=112&220_1=111&230_1=120&220_2=2&230_2=12 where 218=112 is a required parameter signifying that the respondent is a parent.
220 is gender of child, 230 is age of child in months.
the suffix _1 indicates child 1, _2 indicates child 2, etc. We accept information for up to 5 children. Additional items will be ignored, and duplicate items will be ignored as well.
In the above example, the respondent is a parent of 2 children, a boy age 10, and a girl age 1.
Profiling for geography
Profiling for Geography
PureSpectrum supports many different geographical regions for profiling respondents; Nationally Representative, Census Region, Census Division, State, DMA, CBSA, MSA, County and Zip. In all cases, PureSpectrum uses zip codes to map all respondents to the relevant geographic region. Therefore, the only survey entry link attribute necessary for geographic qualification is zip code.
Example
Surveys with the criteria:
"qualification_code": 225, (state)
"condition_codes": [ "41"] (Oregon)
Would have an entry like passing a zip code in Oregon:
More information about PureSpectrum Qualification and Condition codes can be found here:
Qualifications and Conditions Codes
Required Variables
Mapping Variables
If the name for these variables differs from PureSpectrum's name, you can map them via the user interface to simplify the integration.
Considerations
Please note that we will ignore qualification codes with condition code=null, and any additional condition codes beyond the first condition code for singlepunch questions.
We may ask these demographic questions at any time to verify the accuracy of the answers passed in.
In the event that any qualification codes are missing, those questions will be asked of the respondent before qualifying them for the survey.