: Appending Qualifications To The Entry Link:
Fusion supports passing respondent qualifications via the entry links. When passing in the qualifications, respondents will not be asked these questions in our platform. Passing in respondent qualifications like Gender, Age, Zip code, etc. will save time for the respondent and improves conversion.
Core Demographic Questions
Requirements:
the qualification IDs and answer IDs should be PureSpectrum IDs
The format for mapping our core demos follows this syntax: &[qualificationID]=[answerID] e.g. &216=111
the exceptions to this rule are zip and age - the value should be a string e.g. &212=32 and &229=80027
for multipunch answers, they should be comma separated e.g. &215=113,114,115
Since we treat income as in input value, we do not recommend passing this qualification code through the entry link
The following includes all core demo questions available for each market - Supplier Mapped Advanced Targeting (SMAT) Questions