Traffic Channels refreshes the survey opportunity to suppliers in the PureSpectrum Marketplace by creating a new channel for respondents within the original survey, preserving all quota statistics.
A replica will be an exact copy of the original audience of your survey. It will keep the quotas, price and suppliers the exact same.
The Specific Audience Traffic Channel will allow you to set up and adjust age, gender, race, occupation and relationship status, as well as the more specialized advanced targeting questions and/or geographic location.
The Targeted List Traffic Channel will allow you to upload a list of PureSpectrum IDs (PSIDs) and target for specific respondents.