PureSpectrum Buyer APITraffic Channels via API

Traffic Channels via API


Traffic Channels refreshes the survey opportunity to suppliers in the PureSpectrum Marketplace by creating a new channel for respondents within the original survey, preserving all quota statistics.


A replica will be an exact copy of the original audience of your survey. It will keep the quotas, price and suppliers the exact same.

Specific Audience:

The Specific Audience Traffic Channel will allow you to set up and adjust age, gender, race, occupation and relationship status, as well as the more specialized advanced targeting questions and/or geographic location.

Targeted List:

The Targeted List Traffic Channel will allow you to upload a list of PureSpectrum IDs (PSIDs) and target for specific respondents.