Traffic Channels via API
Our updated BUY API documentation is available here.
We hope you enjoy the new experience! Reach out to us with your feedback or questions on supportbuyapi@purespectrum.com
Happy programming! 🎉
Overview
Traffic Channels refreshes the survey opportunity to suppliers in the PureSpectrum Marketplace by creating a new channel for respondents within the original survey, preserving all quota statistics.
Replica:
A replica will be an exact copy of the original audience of your survey. It will keep the quotas, price and suppliers the exact same.
Specific Audience:
The Specific Audience Traffic Channel will allow you to set up and adjust age, gender, race, occupation and relationship status, as well as the more specialized advanced targeting questions and/or geographic location.
Targeted List:
The Targeted List Traffic Channel will allow you to upload a list of PureSpectrum IDs (PSIDs) and target for specific respondents.